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Channels & Ad Formats

  • Digital Out-Of-Home (DOOH)
  • Video Ads
  • High Impact Ads
  • Native Ads
  • Connected TV Ads (CTV)
  • Display Ads

Programmatic Buying Methods

  • Programmatic Guaranteed
  • Private Marketplace (PMP)
  • Open Auction
  • Direct Sales
  • Real-time Bidding (RTB)

Programmatic Ecosystem

  • Agency Trading Desks
  • Data Clean Rooms
  • Data Providers
  • Ad Servers
  • Ad Exchanges
  • Customer Data Platforms (CDPs)
  • Data Management Platforms (DMPs)
  • Supply Side Platforms (SSPs)
  • Publishers
  • Demand Side Platforms (DSPs)
  • Agencies
  • Advertisers (Brands)

Targeting Methods

  • Site List Targeting
  • Cookieless Targeting
  • Retargeting
  • Cross-Device Targeting
  • Geo Targeting
  • Behavioral Targeting
  • Contextual Targeting
  • Audience Targeting

Welcome

  • Explore the Glossary
  • Home
  • Glossary
  • Programmatic Buying Methods
  • Real-time Bidding (RTB)

Real-time Bidding (RTB)

Real-Time Bidding allows advertisers to bid for ad impressions in real-time, ensuring a more efficient and competitive process for buying digital ad space.

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Programmatic Pigeon
  • Glossary
  • Industry Directory
    • Compliance & Regulation
    • Customer Data Platforms (CDPs)
    • Data Management Platforms (DMPs)
    • Data Providers
    • Demand Side Platforms (DSPs)
    • Supply Side Platforms (SSPs)
    • Tag Management Platforms
  • Calculators
    • Cost Calculators
      • CPC Calculator
      • CPM Calculator
      • CPCV Calculator
    • Revenue Calculators
      • ROI Calculator
      • ROAS Calculator
    • Performance Calculators
      • CTR Calculator
      • Conversion Rate Calculator
      • CPA Calculator
  • Contact