Programmatic Buying Methods 5 Direct Sales Open Auction Private Marketplace (PMP) Programmatic Guaranteed Real-time Bidding (RTB)
Targeting Methods 8 Audience Targeting Behavioral Targeting Contextual Targeting Cookieless Targeting Cross-Device Targeting
Channels & Ad Formats 6 Connected TV Ads (CTV) Digital Out-Of-Home (DOOH) Display Ads High Impact Ads Native Ads
