Audience Targeting

Audience targeting is a digital advertising strategy that uses data to reach specific groups of potential customers online. Audience targeting typically predefines...

Behavioral Targeting

Behavioral targeting is a digital advertising strategy where users are delivered ads based on their online browsing habits, such as search history,...

Contextual Targeting

Contextual targeting is a digital advertising strategy that places ads based on the content of a webpage rather than user behavior. It...

Cookieless Targeting

Cookieless targeting refers to audience targeting strategies that do not rely on third-party cookies to deliver relevant ads. Instead, cookieless targeting leverages...

Cross-Device Targeting

Geo Targeting

Geo targeting is a digital advertising strategy that delivers ads based on a potential customer’s geographical location. The geographic targeting can be...

Retargeting

Retargeting is an advertising strategy that delivers messages to existing website visitors to drive them towards completing a specific action, such as...

Site List Targeting